Marketers have observed that our marketplace is shifting to an "age of engagement." All of the following are forms of consumer engagement except

Question

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Public relations is not a form of consumer engagement as it pertains to managing the reputation and relationship between a company and its publics, rather than directly engaging with consumers. The other options listed are all examples of consumer engagement as they involve direct interaction and participation with consumers through various platforms and channels.

Marketers Have Observed That Our Marketplace Is Shifting to an "Age