By taking consumer expectations into consideration, integrated marketing communications (IMC) is a key element in a company's __________ strategy.

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Integrated marketing communications (IMC) focuses on creating a consistent and seamless customer experience across all touchpoints and channels. By understanding consumers' expectations, IMC helps in developing an effective customer experience management strategy. This strategy enables businesses to create personalized and relevant messages that resonate with their target audience, thus improving their brand loyalty and increasing revenue. Therefore, IMC plays a critical role in a company's customer experience management strategy.

By Taking Consumer Expectations into Consideration, Integrated Marketing Communications (IMC)