The Marketing Professor Wanted to Do Everything Possible to Ensure

The marketing professor wanted to do everything possible to ensure that her students understood her lectures. Accordingly, she used examples of marketing activities that most students were familiar with. For example, the professor discussed the marketing exchanges between students and grocers, college bookstores, convenience stores, and clothiers. The examples used by the professor were her attempt to __________ her message to encourage better understanding on the part of her students.

A) create common ground for
B) create noise in
C) effectively decode
D) develop a mutually shared field of experience with
E) back translate