Mary's Cookies submitted an ad to the local newspaper with a coupon stating that a dozen cookies cost $2.99. The newspaper instead printed the price on the coupon as $29.99. Consequently, no customers came in to buy cookies using the coupon. The factor working against effective communication between Mary and her target market in this case was most likely the result of

Question

Quizplus · Accepted Answer

The incorrect printing of the price in the newspaper ad is an example of "noise," which is any distortion or error in the communication process that prevents the message from being received as intended.

Mary's Cookies Submitted an Ad to the Local Newspaper with a Coupon