In a promotional sense, personal selling refers to
A) the creation of unique products based upon the needs and wants of individual consumers.
B) the translation of a company's message into multiple languages for use in advertising in different countries or regions.
C) customized interaction between a seller and a prospective buyer that can include face-to-face, telephone, and interactive electronic communication.
D) the creation of different promotional campaigns based on gender, age, or ethnicity.
E) the use of different images (such the covers of Sports Illustrated) to reach different product groupings.
Correct Answer:
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