The promotional objective of the growth stage of the product life cycle is to __________ consumers.

Question

Quizplus · Accepted Answer

The growth stage of the product life cycle is characterized by an increase in sales and competition. The promotional objective during this stage is to persuade consumers to choose the brand over its competitors. The focus is on building brand loyalty and increasing market share. Therefore, the best choice is D, persuade.

The Promotional Objective of the Growth Stage of the Product