The manufacturers of drugs encourage patients to learn more about the drugs and ask for them by name from the doctor. The manufacturers of these drugs are using __________ promotional channel strategy.

Question

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The use of marketing and advertising to create demand among consumers and encourage them to request the product from their healthcare providers is known as a pull strategy. This approach is frequently used in the pharmaceutical industry, and is particularly effective for products that are marketed directly to consumers (such as over-the-counter medications) or for conditions where patients play an active role in managing their care (such as diabetes). By encouraging patients to ask for specific drugs by name, manufacturers are able to create a pull from the end consumer that leads to increased demand and sales.

The Manufacturers of Drugs Encourage Patients to Learn More About