During the planning phase of the promotion program, marketers focus on the "four Ws," which include all of the following, in question form, except

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The "four Ws" of promotional planning include what (promotion objectives, budget, copy), when (timing of promotions), who (target audience), and where (location of promotions). The question "Why is the promotion being done?" is not included in the four Ws.

During the Planning Phase of the Promotion Program, Marketers Focus