The group of prospective buyers toward which a promotion program is directed is referred to as a

Question

Quizplus · Accepted Answer

A promotion program is targeted towards a specific group of potential buyers, and this group is referred to as the target audience. A is the best choice as it is the most commonly used term in marketing for this concept. The other answer choices are not commonly used or accurate in describing the target audience.

The Group of Prospective Buyers Toward Which a Promotion Program