All of the following are methods that firms use to set their promotion budgets except

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Quizplus · Accepted Answer

All of the other options listed are methods that firms may use to set their promotion budgets. However, setting the budget based on the actual number of units sold is not typically used as a method for setting promotion budgets. This is because promotion budgets are usually set before sales occur, and the overall objective of promotion is to increase sales. Therefore, sales are not typically used as a starting point for determining the promotion budget.

All of the Following Are Methods That Firms Use to Set