The promotion-to-sales ratio is a(n) __________ budgeting approach.

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The promotion-to-sales ratio is a percentage of sales budgeting approach which involves allocating a certain percentage of sales revenue towards promotional activities. This approach is based on the premise that promotional activities should be aligned with the overall sales goals of the company. Other budgeting approaches, such as the competitive parity approach or the all-you-can afford approach, do not take into account the relationship between promotion and sales. The objective and task approach involves setting specific promotion objectives and then determining the tasks required and associated costs, which may be more time-consuming and complex than the percentage of sales approach. The linear forecast approach involves extrapolating past performance into the future, which may not be a suitable method for budgeting promotional activities.

The Promotion-To-Sales Ratio Is A(n) __________ Budgeting Approach