The result of an offer designed to generate interest in a product or service and a request for additional information is referred to as

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The result of an offer designed to generate interest in a product or service and a request for additional information is called lead generation. This process involves collecting information about potential customers who have expressed interest in a particular product or service, and then following up with them to convert them into paying customers. Direct orders involve a direct purchase of a product or service, whereas indirect orders involve a request for more information before making a purchase. Traffic generation refers to the process of driving more visitors to a website or physical location, and prospecting involves identifying potential customers and reaching out to them to gauge their interest in a product or service.

The Result of an Offer Designed to Generate Interest in a Product