Williams-Sonoma is a specialty store that caters to customers who like to cook at home. It offers free cooking classes, has frequent demonstrations by cookbook authors, and has employees who are knowledgeable about food preparation. The sales staff helps customers make their selections. Williams-Sonoma is ________ retailer.

Question

Quizplus · Accepted Answer

Williams-Sonoma is a full-service retailer because it offers extensive customer assistance, including knowledgeable staff, cooking classes, and demonstrations, which are characteristics of full-service retailing.

Williams-Sonoma Is a Specialty Store That Caters to Customers Who