Hypermarket refers to
A) a category killer that specializes in electronics.
B) a form of intertype competition consisting of general merchandise stores.
C) a shopping mall anchored by four or more department stores such as Sears or Nordstrom.
D) a form of limited-service outlets focusing on general merchandise like that offered in department stores.
E) a form of scrambled merchandising, which consists of large stores (with more than 200,000 square feet) , that offer everything in a single outlet, eliminating the need for consumers to shop at more than one location.
Correct Answer:
Verified
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