All of the following are reasons direct-mail and catalog retailing are attractive except
A)they can create customer value by providing a fast and convenient means of making a purchase.
B)they can serve as a tool to encourage consumers to visit a website, a social media page, or even a store.
C)their paper costs and postal rates have declined, making them less expensive to send.
D)they can eliminate the cost of a store and clerks.
E)they can improve marketing efficiency through segmentation and targeting.

Question

Quizplus · Accepted Answer

The other options all provide valid reasons why direct-mail and catalog retailing are attractive, but option C is incorrect as paper costs and postal rates have not necessarily declined and can still be significant expenses for companies.

All of the Following Are Reasons Direct-Mail and Catalog Retailing