Retailers that advocate an everyday fair pricing strategy may not offer the lowest prices but try to create value for customers. What decision factor becomes important in this situation?

Question

Quizplus · Accepted Answer

When a retailer focuses on creating value for customers rather than solely offering the lowest prices, the total buying experience becomes an important decision factor. Customers are willing to pay a little extra if they feel like they are getting a positive shopping experience overall, which includes factors such as convenience, customer service, and atmosphere.

Retailers That Advocate an Everyday Fair Pricing Strategy May Not