Retailers that utilize and integrate a combination of traditional store formats and nonstore formats are referred to as
A)multichannel retailers.
B)scrambled merchandisers.
C)mixed-brand retailers.
D)dual distribution retailers.
E)mixed-channel retailers.

Question

Quizplus · Accepted Answer

Multichannel retailers utilize and integrate a combination of traditional store formats (brick and mortar) and nonstore formats (online, mobile, social media, etc.) in order to provide their customers with multiple options for purchasing and accessing their products.

Retailers That Utilize and Integrate a Combination of Traditional Store