Which type of wholesaler carries a broad assortment of merchandise and performs all channel functions?

Question

Quizplus · Accepted Answer

A general merchandise wholesaler carries a wide range of products and provides all channel functions such as warehousing, transportation, and financing. Limited-line wholesalers specialize in a particular product category, while specialty merchandise wholesalers focus on unique or specialized products. Drop shippers do not carry inventory and only transfer orders to manufacturers or other wholesalers. Rack jobbers are wholesalers who provide and maintain displays in retail stores.

Which Type of Wholesaler Carries a Broad Assortment of Merchandise