A wholesaler is an intermediary that sells products or services to other intermediaries, usually to retailers in consumer markets. They take ownership of the products and then find multiple buyers for those products. Option A refers to a broker, while option B describes a distributor. Option D is a retailer, and option E does not accurately describe the role of a wholesaler.

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Wholesaler Refers to

Question 4

Multiple Choice

Wholesaler refers to

A) independent firms or individuals whose principal function is to bring buyers and sellers together.
B) any intermediary that takes ownership of a manufacturer's products or services and then finds multiple buyers for those products or services.
C) an intermediary that sells to other intermediaries, usually to retailers in consumer markets.
D) an intermediary that sells to consumers.
E) a manufacturing "matchmaker" that actively seeks out potential consumers and brings them to retailers.

Correct Answer: