Several artists in Charleston, South Carolina, have created an arrangement to sell their paintings. They have set up an art gallery in downtown Charleston so tourists and art lovers can look at their paintings and buy the ones they like. Each artist takes a turn acting as the salesclerk at the gallery. In terms of the marketing channel, the gallery is acting as

Question

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The art gallery is selling directly to the end customer, making it a retailer in the marketing channel.

Several Artists in Charleston, South Carolina, Have Created an Arrangement