Two students, Nick and Sean, were studying for an upcoming exam in their introduction to marketing course. While studying the chapter on marketing channels and wholesalers, Nick made the following statement: "If it weren't for wholesalers and other intermediaries in the channel of distribution, the products we buy would cost a lot less!" After contemplating Nick's statement, Sean said, "Wait a minute. We learned in class that channel intermediaries actually make marketing more efficient by making transactions easier." Sean's statement refers to

Question

Quizplus · Accepted Answer

Sean is referring to the concept of value created by channel intermediaries, which includes making transactions easier and more efficient for both producers and consumers. This value creation enables products to be delivered to consumers more quickly and effectively, ultimately increasing the overall value of the product. Therefore, Nick's statement is not entirely accurate, as without intermediaries, the marketing process would be less efficient and potentially more costly in the long run.

Two Students, Nick and Sean, Were Studying for an Upcoming