When producers and ultimate consumers deal with each other one-on-one, it is referred to as

Question

Quizplus · Accepted Answer

A direct channel refers to the direct interaction between a producer and the ultimate consumer without any intermediaries. This could include situations such as a farmer selling produce directly to a consumer at a farmers market, or a manufacturer selling products directly to customers through their own online store.

When Producers and Ultimate Consumers Deal with Each Other One-On-One