An example of __________ is when Kraft Foods uses the distribution system of Ajinomoto, a major Japanese food company, to market its Maxwell House coffee in Japan.

Question

Quizplus · Accepted Answer

This is an example of a strategic channel alliance, where Kraft Foods is partnering with Ajinomoto to leverage their distribution system in Japan to market their product Maxwell House coffee. This type of partnership is a strategic decision made by both companies to expand their reach and increase their market share.

An Example of __________ Is When Kraft Foods Uses the Distribution