Apple now operates over 400 Apple Retail Stores around the world to sell its innovative products such as the iPhone and iPad. Apple uses

Question

Quizplus · Accepted Answer

Apple uses forward integration by directly owning and operating its own retail stores to sell its products. This allows Apple to have greater control over the customer experience and branding, as well as to capture more of the profit margin by removing the need for intermediaries.

Apple Now Operates Over 400 Apple Retail Stores Around the World