In choosing the appropriate marketing channel, a firm should consider the interests that buyers might want fulfilled. These interests fall into four broad categories: (1) __________, (2) convenience, (3) variety, and (4) pre- or postsale services.

Question

Quizplus · Accepted Answer

Buyers often seek information to make informed purchasing decisions, which is a key interest that marketing channels should fulfill.

In Choosing the Appropriate Marketing Channel, a Firm Should Consider