In choosing the appropriate marketing channel, a firm should consider the interests that buyers might want fulfilled. These interests fall into four broad categories: (1) information, (2) convenience, (3) __________, and (4) pre- or postsale services.

Question

Quizplus · Accepted Answer

Variety is one of the key interests buyers might want fulfilled, as it allows them to choose from a range of products or services to meet their specific needs and preferences.

In Choosing the Appropriate Marketing Channel, a Firm Should Consider