A skimming pricing policy is likely to be most effective when
A) consumers perceive your product to be similar to other products on the market.
B) a lower price will significantly lower fixed costs.
C) customers interpret the high price as signifying high quality.
D) consumers tend to be price-sensitive.
E) it is easier to set measurable sales unit goals.
Correct Answer:
Verified
Q21: Prestige pricing refers to
A) charging different prices
Q28: The pricing strategy that is almost the
Q32: Setting a high price so that quality-
Q34: When microwave ovens were in the introduction
Q35: A manufacturer of a digital video recorder
Q36: The first Apple iPad was introduced in
Q37: Hallmark was the official supplier of flowers
Q40: A skimming pricing policy is likely to
Q43: Price lining refers to
A) charging different prices
Q50: Price lining is considered to be a
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents