Talbots sells women's clothes. A long-sleeved scoop neck T-shirt with the Talbots label costs $45. By comparison, you can buy a T-shirt for $5 at a Family Dollar Store, but it won't have the prestigious Talbots label or quality. What kind of demand-oriented approach to pricing does Talbots use?

Question

Quizplus · Accepted Answer

Talbots uses prestige pricing, which involves setting a high price to give the perception of high quality and exclusivity.

Talbots Sells Women's Clothes