Odd-even pricing is most closely related to

Question

Quizplus · Accepted Answer

Odd-even pricing is a strategy used by retailers to influence customers' perceptions of a product's price. This strategy involves setting the price at a whole number that is just below the next dollar, such as $4.99 instead of $5.00. This creates the perception that the product is priced lower than it actually is, which may attract price-sensitive customers. Therefore, odd-even pricing is most closely related to customers' perceptions of price.

Odd-Even Pricing Is Most Closely Related to