With cost-oriented approaches to pricing, a price setter stresses the __________ side of the pricing problem, not the __________ side.
A)cost; revenue
B)cost; demand
C)cost; profit
D)cost; supply
E)cost; service

Question

Quizplus · Accepted Answer

Cost-oriented approaches to pricing focus on covering costs and achieving a desired profit margin, emphasizing the cost side rather than the demand side, which considers customer willingness to pay.

With Cost-Oriented Approaches to Pricing, a Price Setter Stresses the __________