Which pricing approach complements the demand-oriented pricing strategy of skimming followed by penetration pricing?
A)cost-plus-percentage-of-cost pricing
B)cost-plus-fixed-fee pricing
C)standard markup pricing
D)derived demand pricing
E)experience curve pricing

Question

Quizplus · Accepted Answer

Experience curve pricing complements skimming followed by penetration pricing as it involves setting a high initial price and then gradually lowering it as production costs decrease with accumulated experience.

Which Pricing Approach Complements the Demand-Oriented Pricing Strategy of Skimming