Product-line pricing involves determining (1) the lowest-priced product and price; (2) __________; and (3) the price differentials for all other products in the line.
A)the single most popular item in the line
B)the least vulnerable product in the line
C)the highest-priced product and price
D)the most frequently sold product in the line
E)the most price insensitive product in the line

Question

Quizplus · Accepted Answer

Product-line pricing involves determining the highest-priced product and price at one end and the lowest-priced product and price at the other end. The price differentials for all other products in the line depend on their features, benefits, and perceived value compared to the highest and lowest priced products. Therefore, the correct answer is choice C, which refers to the highest-priced product and price.

Product-Line Pricing Involves Determining (1) the Lowest-Priced Product and Price;