To increase value the most, marketers should
A)decrease benefits.
B)decrease benefits and increase price.
C)decrease price and increase benefits.
D)decrease price and decrease benefits.
E)do nothing and let the perceived value of the item increase as it matures in its life cycle.

Question

Quizplus · Accepted Answer

To increase value the most, marketers should decrease price and increase benefits. This makes the product more attractive to potential customers as they perceive that they are getting more value for their money. Decreasing benefits or increasing price would have a negative impact on perceived value and reduce the likelihood of customers purchasing the product. Doing nothing may not necessarily increase the perceived value, as other competitors may introduce better or cheaper products in the market.

To Increase Value the Most, Marketers Should