If a McDonald's menu board advertises Mini Meals under $3,McDonald's is most likely using which type of pricing strategy?
A)predatory pricing
B)value pricing
C)loss-leader pricing
D)odd-even pricing
E)barter

Question

Quizplus · Accepted Answer

Creative marketers engage in value pricing,the practice of simultaneously increasing product and service benefits while maintaining or decreasing price.For $3,McDonald's offers consumers three Mini Meals options that include a sandwich,small drink,and small fries.Here,a reduced price versus buying the items separately increases the value.

If a McDonald's Menu Board Advertises Mini Meals Under $3,McDonald's