Given that a firm's profit is high enough for it to remain in business,an objective may be to ________,which will in turn lead to increases in market share and profit.
A)increase the commitment to social responsibility
B)increase dollar sales revenue
C)decrease unit volume while maintaining price
D)increase research and development funding for new product line extensions
E)continue with previous policies that seem to be working

Question

Quizplus · Accepted Answer

Given that a firm's profit is high enough for it to remain in business,an objective may be to increase sales revenue,which can lead to increases in market share and profit.Objectives related to dollar sales revenue or unit sales have the advantage of being translated easily into meaningful targets for marketing managers responsible for a product line or brand.

Given That a Firm's Profit Is High Enough for It