Some specialty retailers pursue a __________ pricing objective to generate cash to ward off bankruptcy.
A)market share
B)survival
C)sales revenue
D)single product line
E)profit

Question

Quizplus · Accepted Answer

Pursuing a survival pricing objective aims to generate enough cash flow to keep the business afloat and avoid bankruptcy. This may involve selling products at a lower price point to increase sales volume and generate sufficient revenue to cover expenses and keep the business running.

Some Specialty Retailers Pursue a __________ Pricing Objective to Generate