A primary reason for Washburn Guitars' success is
A) underselling competitors by mass-producing fine-quality guitars.
B) developing product lines at different price points for different market segments.
C) offering significant price breaks to well-known performers in exchange for product endorsements.
D) selling traditional American "rock 'n roll" guitars in global markets.
E) setting up free music programs and donating low-price-point guitars to students in schools that have lost their music programs due to budget constraints.

Question

Quizplus · Accepted Answer

Washburn Guitars' success is largely attributed to their strategy of developing product lines at different price points, which allows them to cater to various market segments and meet diverse customer needs.

A Primary Reason for Washburn Guitars' Success Is