One of the primary differences between tangible goods and services involves a consumer's ability to make prepurchase evaluations. For example, consumers can easily evaluate shoes, jewelry, and skis before making a purchase. On the other hand, consumers can evaluate services such as restaurants, ski instructors, and tanning salons only during or after their purchase. Indeed, tangible products have __________ properties, whereas services have __________ properties.
A)consistent; inconsistent
B)search; experience
C)inconsistent; consistent
D)experience; search
E)gap; encounter

Question

Quizplus · Accepted Answer

This is because tangible goods have search properties, meaning consumers can easily evaluate and compare them before making a purchase. Services, on the other hand, have experience properties, meaning consumers can only evaluate them during or after their purchase.

One of the Primary Differences Between Tangible Goods and Services