Most marketing experts agree that it is best to _________________ service failures, particularly when the failure is viewed to be the result of a controllable factor.

Question

Quizplus · Accepted Answer

It is important to respond to service failures, as ignoring or arguing with the customer can make the situation worse. By responding to the customer's concerns and addressing the issue, a company can show that they value their customers and are committed to providing good service. Blogging about the failure can also be helpful, but it should be done in addition to responding directly to the customer. Considering the failure without taking action is not effective in resolving the problem.

Most Marketing Experts Agree That It Is Best to _________________