Which of the following statements regarding service branding is most accurate? A)New services cannot be patented. B)Because services are intangible and more difficult to describe, brand names and logos are of critical importance. C)Services must include the word service in all their brand names. D)Service firms without a brand reputation find it easy to introduce new services. E)All service logos and brands must designated with the "^SM" symbol.

Question

Quizplus · Accepted Answer

Services are intangible and more difficult to describe, making brand names and logos critical in creating distinction and recognition in the minds of customers. The other options are not accurate - new services can be patented, service firms without a brand reputation may struggle to introduce new services, and there is no requirement for the word "service" to be included in a service brand name. Option E is not a valid statement.

Which of the Following Statements Regarding Service Branding Is Most