Edinberry's, a restaurant located in south Texas, offers a variety of foods and entertainment opportunities to its customers. The restaurant is famous for its fine steaks, spicy chili, and outstanding customer service. To maintain the restaurant's reputation for putting its customers first, the marketing manager at Edinberry's has developed marketing activities that are directed at its waiters and waitresses. These marketing activities are an example of __________ and are designed to help these restaurant employees maintain an exceptional customer experience.

Question

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The marketing activities directed at waiters and waitresses are focused on internal marketing, which aims to promote a positive work culture and motivate employees to deliver an exceptional customer experience.

Edinberry's, a Restaurant Located in South Texas, Offers a Variety