Changes in the services industry in the future will primarily be driven by three factors-technological development, __________, and the social imperative for sustainability.

Question

Quizplus · Accepted Answer

The sentence mentions technological development as one of the factors, but only option B directly relates to changes in understanding and delivery of services. Global branding and service branding may be important, but they are not mentioned as primary drivers of change. The elimination of ethnocentricity is important for diversity and inclusion, but it is not directly related to changes in the services industry. The social imperative for sustainability is mentioned, but it is not a complete or specific enough answer on its own. Therefore, option B is the best choice as it directly relates to changes in service delivery and consumption.

Changes in the Services Industry in the Future Will Primarily