To ________________ of Gatorade Offerings from the Traditional Gatorade Thirst

To ________________ of Gatorade offerings from the traditional Gatorade Thirst Quencher, newly enhanced beverages convey the attitude of a tough-love coach or personal trainer through in-your-face names on the label and nutrition benefits inside.

A) position the category
B) create a subbranding
C) create a pricing differential
D) differentiate the range
E) introduce a new product class