For the Gillette Fusion razor, over 60 percent of men who tried the razor adopted the product permanently. These men are known as __________ purchasers.

Question

Quizplus · Accepted Answer

Repeat purchasers are customers who have bought a product before and then make subsequent purchases of the same product. In this case, since over 60 percent of men who tried the Gillette Fusion razor adopted the product permanently, they can be classified as repeat purchasers.

For the Gillette Fusion Razor, Over 60 Percent of Men