When a company retains a product but reduces marketing costs, it is referred to as

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When a company retains a product but reduces marketing costs, it is referred to as harvesting. Harvesting involves decreasing investment in a product that is no longer growing in order to maximize profits before eventually phasing it out. This is different from skimming, which involves setting a high price for a new product, and milking, which involves maximizing profits from a product that is declining by increasing its price or reducing its costs. Deletion refers to completely eliminating a product from a company's offerings, and divesting refers to selling off a product line or business unit.

When a Company Retains a Product but Reduces Marketing Costs