A product life cycle for which significant customer education is required and there is an extended introductory period is an example of a __________ product.

Question

Quizplus · Accepted Answer

A high-learning product is one where significant customer education is required, and it takes an extended introductory period in which the customer learns about the product before making a purchase decision. Examples include complex technology products such as smartphones or software.

A Product Life Cycle for Which Significant Customer Education Is