A product life cycle for which the product experiences rapid sales on introduction and then an equally rapid decline is an example of a __________ product.

Question

Quizplus · Accepted Answer

A product that experiences rapid sales on introduction and then an equally rapid decline is an example of a fad product. Fads are products that are quickly adopted by a large number of consumers and then just as quickly abandoned. They often have a short life cycle and are driven by social trends or novelty appeal rather than functional benefits.

A Product Life Cycle for Which the Product Experiences Rapid