A product life cycle that results from products that are easily imitated by competitors, whose benefits are readily understood by consumers, and for which the appropriate marketing strategy is to broaden distribution quickly is typical for __________ products.

Question

Quizplus · Accepted Answer

This type of product life cycle is typical for low-learning products, which are easily imitated by competitors, have benefits that are readily understood by consumers, and require a broad distribution strategy to quickly capture market share before competition intensifies. High-learning products require significant education and demonstration to create demand, fashion products have a short peak of popularity before declining, fad products are short-lived and generate high demand before quickly declining, and generalized products have consistent demand over time.

A Product Life Cycle That Results from Products That Are