Seventy-one percent of consumers consider __________ to be the best way to evaluate a new product.

Question

Quizplus · Accepted Answer

Free samples allow consumers to try a product before making a purchase, giving them a firsthand experience with the product and increasing the likelihood of a positive evaluation. Demonstrations can also be effective, but they require more effort and resources from the company. Press releases and celebrity endorsements may raise awareness, but they do not provide the same level of direct product experience as free samples. Product diffusion is a measure of how quickly a product spreads within a market, not a method of evaluation for individual consumers.

Seventy-One Percent of Consumers Consider __________ to Be the Best