When Proctor & Gamble revamped Pantene shampoo and conditioner with a new vitamin formula and relaunched the brand with a multimillion-dollar advertising and promotion campaign, what strategy did it use to manage the product through its life cycle?

Question

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Proctor & Gamble used product modification by changing the formula of Pantene shampoo and conditioner, which is a strategy to improve the product's features to attract more customers and extend its life cycle.

When Proctor & Gamble Revamped Pantene Shampoo and Conditioner with a New